| imagine yourself... brewer, bearded, and badass |
Skip the fancy Siebel or UC Davis
education. You will have so much debt, you will have to take a job at
a large production facility to make the degree worthwhile. You're
better off taking some accounting and business law classes and
spending your time figuring out how to fund the brewery. Find a good
lawyer, figure out what you're good at and recruit a business partner
to do the things you suck at. In the meantime...
Start at the bottom
Cellar, brewing, and production jobs
are extremely competitive and an unlikely option if you've only got
home brewing experience. Homebrewers often fail in a commercial
cellar and brewhouse. Production requires little creativity, a
monotonous grind and daily simple frustrations like constantly
breaking machinery. The autonomy, and flexibility of homebrewing are
nonexistent until you get to be head brewer. Even then, you're
listening to the market more often than being a tastemaker.
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| first assignment: disassemble, sanitize and reassemble. Try not to hurt yourself |
Make friends and work for free if you
want this route. Only your friends will get you in the door directly
to the production floor. If you do get an interview, talk about how
clean you are, how you're good at detail work and taking direction.
Downplay your brewing genius. The last thing a cellarmaster wants is
a newbie “ getting creative.” If your homebrew truly is the
nectar of gods, bring it to the interview as a parting gift ,but
don't talk about it too much. Your job is to get along with everyone
and perform your job exactly as your boss wants. You will never get
to brew if you can't learn how to clean a tank. Cellar takes their
job extremely seriously. They also have a freakish sense of humor,
prepare to get weird.
Once you've worked in production for a
few years, decide if a brewing degree will take you to the next
level. Make sure the pay jump is worth it. Even head brewers don't
make bank, so decide if this will give you the authority, knowledge
and clout in the industry you need to be successful. Apply to Siebel
and UC davis even if you're not sure. The waiting list is at least 2
years.
Less competitive beer jobs include
front of the house in a pub, customer relations, distribution, buyers
for groceries, outside sales, events management, point of sale
retail, and management. These areas capitalize on different strengths
than production. If you have an ounce of people skills go for a
beer-tender position. You will meet the most industry insiders, learn
how to talk about beer and can easily move up the ranks to management
or sales. Keep in mind that you can still love beer and make it on
your own time.
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| like wearing costumes? I've got a job for you! |
Learn the industry.
While you're at the bottom figure out
everyone's role in the brewery and also what type of brewery you'd
like to work for. Large production facilities have tons of resources
to help you grow and have more industry clout. Trust me, it pays
later to slog it out at big brewery for the street cred. You'll also
gain a huge amount of professional experience in doing things the
right way. Big companies tend to play it safe and you'll get a feel
for professional conduct. Brewpubs have the most flexibility and
inventiveness in brewing but also have tension between brewery and
restaurant, and limited resources. On the upside you'll get
opportunities to crosstrain as they have fewer employees. Job hop
around to different breweries and locales. Never burn your bridges
and always give credit to those who helped you grow. It's a small
industry and feels like family for the moment. Balance being kind and
looking out for yourself.
Get experience in different areas.
Offer to do ride-alongs with sales
people. Jump in the lab and learn to do cell counts. Clean parts in
the cellar and always take projects your boss hates. Mostly shut up
and listen. Ask questions to find out what makes each person good at
their job. What do they enjoy and what is challenging about their
daily grind? Your goal is to find what you like and what you're good
at. Like leaving work at the office? Don't be in sales. Hate doing
the same thing everyday? You may not like being a brewer. Not much of
a neat-freak? Get out of the cellar.
| gnome liberation. A finer point of my skill set |
Always be learning, and networking.
Brewing is literally the oldest
science, so you have a ton of catch up. Take a beer serving
certification program course (cicerone). Study the BJCP guide. Go to
homebrewers meetings, learn the history and culture of brewing.
Express your passion by educating yourself and teaching others.
Building a network never ends either. Your network benefits your
brewery too. If you can hunt down an available bar manager or new
cellarman you will prove your value and good judgement to your bosses
and have a friendly for office politics.


Very honest, straightforward, and sobering advice. Don't go into it thinking it's all rock stars and hanging out in bars. I have to think (I am not a brewer) that if you don't love the craft for all of its grinding, physically punishing aspects, the long hours brewing will cause you to burn out like a match.
ReplyDeleteMake sure you are passionate about every step of the process and are willing to start at the bottom to make it happen. Most aspiring brewers will have to start here.
Nice post!
Thank you for the praise, CBC. Like most careers the starting steps are unglamorous, hard work.
DeleteReaders may be interested in the Craft Beer Academy that's just getting started at the Blue Ridge Community College in Western North Carolina. Very affordable classes covering production, sales, and the beer business. You might even get lucky and find a foot in the door through the Oskar Blues Brew School. It filled up quick for Spring 2013, but keep an eye out for future sessions.
ReplyDeleteDavid- I like this trend of community colleges picking up the dropped ball of beer education in this country. Central Washington University also offers a craft beer certificate program that has helped several classloads of people get some real life experience, networking opportunities and technical knowledge. Exciting that affordable training in a growing industry is happening.
ReplyDelete